Fast Fashion is one of the most environmentally damaging industries in the world.
What if we collectively made the choice to stop purchasing new fast fashion clothing & apparel? What if THAT was the “cool” thing to do? What if there was a way to “own” that decision, and encourage others to join the effort?
Welcome to the SeekJoy Patch Initiative 🙂
Some Goals of the #SeekJoyPatch Initiative
1. Apply pressure to the fast fashion industry by discouraging the purchase & consumption of new, fast-fashion garments.
2. Foster a culture that encourages humans to purchase “used” clothing & apparel, transact with the thrift economy, repair/reuse & reduce consumption.
3. Provide economic support for independent artists, activists & changemakers working towards radical social change!
Painting the Picture
Think about walking through your local Walmart, Target, JCPenny, Kohls, or whatever general clothing store is in your neighborhood. What’s inside? Endless rows of clothing in all sizes, shapes & colors, with numerous quantities of each style to meet the demands of any consumer. All of these rows of clothing are most likely different NOW than they were last season/year as part of our collective addiction to the “new” and being “cool”.
Take that mental picture of your local department store, knowing that there are over 3,573 Walmart Supercenters in the United States alone (source: Walmart Website). In each of these lie the endless rows of “fast-fashion” clothing items. Most, if not all, of the clothing in these department stores has been manufactured across an ocean and required a container ship with a huge trucking & logistics mechanism in order to land that textile on the shelf.
Obviously, that new pair of GAP jeans didn’t just grow on a tree somewhere overseas. These garments are made from raw materials grown on millions of acres of land, requiring billions of gallons of water, oil, dyes & industrial mechanisms to sustain.
Those shelves are empty at the end of each shopping season, right? Of course not. After a season, unsold inventory typically ends up back on a container ship to another country. The whole thing is a mess and one of the most damaging, and unnecessary, industries the world.
The simple fact of the matter is that we don’t need these new fast-fashion garments. Thrift & second-hand stores are full of clothing, and easily accessible to just about everyone in the US. The clothing available at a second-hand store required ZERO additional resources to manufacture, because they were already manufactured.
Long story short – there’s nothing “cool” about buying the latest brand-name garment new from a department store. There’s nothing “cool” about supporting the industrial footprint behind the “fashion” industry and guess what? That’s a choice YOU can make!
Buy a Patch from the Community Marketplace!
“The global fashion industry produced around 2.1 billion tonnes of GHG emissions in 2018, equalling 4% of the global total. This is equivalent to the combined annual GHG emissions of France, Germany and the United Kingdom. Around 70% of the fashion industry’s emissions came from upstream activities such as materials production, preparation and processing. The remaining 30% were associated with downstream retail operations, the use-phase and end-of-use activities.”
Mckinsey & Company’s Report – Fashion on Climate
Are you an independent artist/activist using your talent to make the world a better place via radical social change?
If the answer is yes, there’s a good chance we wanna amplify what you’re doing and work together some how! Click below & let’s connect!
How Are These Patches Made?
SEEKJOY patches are embroidered off-grid via solar power in small batches onto various landfill-destined textiles & fabrics.
The most common fabrics used are denim from jean pants that are beyond repair, duck canvas from worn-out workwear brands like Carhartt, and poly mesh from outdoor camping chairs that have been discarded.
Colorways & styles are dependent on current supplies of repurposed fabrics and we do our best to keep the community marketplace current with our available options.
Got your patch? Spread the word!
Use the #seekjoyPatch hashtag and include @seekjoyco on instagram with a photo of your new used clothing and/or accessory, with a statement why you’re repping the seekjoy brand!
If someone asks about your patch, start a conversation about social change! What are you doing to make the world a better place? Why are you refusing to support fast fashion? How can your local community work to better support each other?